HONG KONG, Dec. 19, 2022 /PRNewswire/ — BloomChic, a digital-first vogue and life-style vacation spot for contemporary girls sized 10-30, as we speak introduced that it has obtained an funding from L Catterton, a number one world consumer-focused funding agency. This positions BloomChic to embark on its subsequent stage of development and additional understand its imaginative and prescient of enabling mid- and plus-size girls to simply discover garments that match them and their lives, according to the corporate’s core values of inclusivity, empowerment, and accessibility.
Leveraging L Catterton’s world shopper insights and working capabilities, BloomChic will probably be higher geared up to scale its operations and ship on its mission, as plus-size girls are at the moment underserved, with restricted and inferior purchasing choices. Within the U.S., for instance, roughly two-thirds of girls put on garments sized 14 and above, however lower than half of the nation’s girls’s attire market includes such garments and solely round 2% of its girls’s attire shops are centered on promoting such garments.
Devoted to offering plus-size girls with all kinds of fashionable, becoming, and cozy attire in a broad vary of sizes at inexpensive value factors, BloomChic has established itself as a model that resonates with customers who embrace feminine empowerment, physique positivity, and social inclusion. With community-building as a cornerstone of its goal, the corporate has garnered a robust following throughout a number of social media platforms, the place it engages customers with informative content material and impactful narratives. The model has additionally obtained optimistic opinions for its in-person occasions organized for patrons and model ambassadors to attempt on new merchandise and supply real-time suggestions on fashion, match, and high quality.
Specializing in buyer satisfaction and effectivity, BloomChic employs a data-driven product improvement course of which identifies trending colours, patterns, and materials with consideration for various physique shapes and every materials’s properties. New choices are produced and examined in very small batches, leveraging the founding crew’s many years of manufacturing and stock administration expertise in addition to its in depth and deep relationships with prime suppliers.
“BloomChic places its clients on the middle of every part it does,” commented Scott Chen, a Managing Accomplice of L Catterton. “That is evident not solely from the vary and high quality of its merchandise, but additionally the significant connections it has shaped with clients and its tradition of making certain that the plus-size voice is heard. We sit up for partnering with its administration crew to deepen the model’s presence out there and create higher worth for its clients.”
Invoice Hu, the Founder and Chief Government Officer of BloomChic, mentioned, “L Catterton has a formidable observe report of serving to firms to construct iconic manufacturers, broaden product suites, enter new geographic markets, and appeal to expertise. We’re thrilled to start working collectively to higher serve the worldwide plus-size girls’s neighborhood.”
“There’s a very actual want for ladies of all sizes to be and really feel seen, uplifted by vogue,” added Freya Hu, the Chief Product Officer of BloomChic. “It’s our mission to meet this want. We’re solely in the beginning of our journey and are extremely enthusiastic about what’s to come back.”
L Catterton has vital expertise investing globally in attire and digitally-native firms. Present and previous investments within the area embody ba&sh; Simply Over The High (JOTT); Ganni; Sandro, Maje & Claudie Pierlot; Savage X Fenty; Sweaty Betty; and ThirdLove.
About BloomChic
BloomChic is a digital-first vogue and life-style vacation spot established in 2021 for contemporary girls sized 10-30. True to its slogan “Dwell with Ease, Costume with Pleasure”, the model exists to allow mid- and plus-size girls to simply discover trendy, snug, and inexpensive garments thoughtfully made for his or her curves. BloomChic’s rising crew is predicated throughout Better China and California, and serves clients spanning the U.S., Canada, Australia, and most elements of Europe. For extra data, please go to bloomchic.com.
About L Catterton
L Catterton is a market-leading consumer-focused funding agency, managing roughly $33 billion of capital throughout three multi-product platforms: personal fairness, credit score, and actual property. Leveraging deep class perception, operational excellence, and a broad community of strategic relationships, L Catterton’s crew of greater than 200 funding and working professionals throughout 17 places of work companions with administration groups to drive differentiated worth creation throughout its portfolio. Based in 1989, the agency has remodeled 250 investments in among the world’s most iconic shopper manufacturers. For extra details about L Catterton, please go to lcatterton.com.
CONTACTS
BloomChic
Ying Lu
[email protected] / [email protected]
+1 415 816 9556
L Catterton
Julie Hamilton (U.S.)
[email protected]
+1 203 742 5185
Bob Ong / Bonnie Gan (Asia)
[email protected] / [email protected]
+65 6672 7619 / +86 10 8555 1807
SOURCE L Catterton
