The retailer’s new pro-quality bonding line is backed by industry-leading hair experience and clinically confirmed efficiency.
DENTON, Texas, Oct. 24, 2022 /PRNewswire/ — Sally Magnificence, the vacation spot for pro-quality hair coloration and care, is proud to launch bondbar — a brand new line of pro-quality bonding expertise merchandise for all hair sorts and textures. Born from the corporate’s huge information and deep ardour for hair, the road features a four-step, accessibly priced system that bridges the hole in take care of broken hair.
Key {industry} traits have propelled the demand for highly effective hair restore options that the sweetness retailer could not ignore.
“Over the previous few years, we have witnessed a outstanding enhance in DIY styling and hair coloration, from vibrant to pure shades. Clients are taking magnificence into their very own palms. Nonetheless, frequent coloring and the usage of warmth can result in harm. That is why we see our prospects take a extra skincare-based method to hair care. They need their hair to really feel and be wholesome — not simply seem wholesome,” stated Steve Chattin, Vice President of World Product Growth at Sally Magnificence.
Bonding expertise is booming inside the {industry}, however the class tends to be premium priced. As an {industry} chief, Sally Magnificence is aware of this area and developed bondbar at an accessible worth. This intentional transfer was to satisfy the wants of the hair-conscious client who’s searching for each high quality and worth.
Bondbar’s high quality is clear in its efficiency, which is a singular level of distinction. When all 4 bondbar merchandise are used as a system, the routine guarantees as much as 70% lowered breakage throughout combing and as much as 90% enchancment in moist detangling. Bondbar is cruelty-free, vegan, SLS/SLES free, paraben-free, and phthalate free. “It was essential for us to ship a product that really delivers on its promise to strengthen and restore broken hair at an accessible worth level,” stated Chattin. Moreover, every bottle can be recyclable and sustainable.
The present lineup options 4 high quality merchandise that can be utilized as a whole system primarily based on particular person wants:
- #3 Bonding Pre-Shampoo: apply the hair therapy to damp hair permitting it to sit down for no less than 10 minutes earlier than rinsing. This product helps cut back breakage and generate new bonds for stronger hair.
- #4 Bonding Shampoo: strengthens and hydrates broken hair whereas stopping flyaways and frizz.
- #5 Bonding Conditioner: improves manageability and prevents the formation of break up ends.
- #6 Bonding Styling Cream: the leave-in styling cream strengthens and moisturizes whereas lowering frizz for as much as 72 hours.
“We’re proud to launch bondbar. Hair harm is one thing that everybody experiences, so delivering a high-quality, accessibly priced product with clinically confirmed efficiency was key,” stated Maryann Herskowitz, Group Vice President of Merchandising at Sally Magnificence.
Study extra about bondbar and store the whole system at SallyBeauty.com, Amazon.com, and Sally Magnificence shops.
About Sally Magnificence Holdings, Inc.
Sally Magnificence Holdings, Inc. (NYSE: SBH), because the chief in skilled hair coloration, sells and distributes skilled magnificence provides globally by way of its Sally Magnificence Provide and Magnificence Programs Group companies. Sally Magnificence Provide shops supply as much as 7,000 merchandise for hair coloration, hair care, nails, and skincare by way of proprietary manufacturers akin to Ion®, Generic Worth Merchandise®, Past the Zone® and Silk Components® in addition to skilled strains akin to Wella®, Clairol®, OPI®, Conair® and L’Oreal®. Magnificence Programs Group shops, branded as CosmoProf® or Armstrong McCall® shops, together with its exterior gross sales consultants, promote as much as 10,000 professionally branded merchandise together with Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico® and Olaplex®, meant to be used in salons and for resale by salons to retail customers. For extra details about Sally Magnificence Holdings, Inc., please go to https://www.sallybeautyholdings.com/.
SOURCE Sally Magnificence Holdings, Inc.
