YMCA JOY marketing campaign helps Calgarians entry health, train, and properly being applications

YMCA JOY marketing campaign helps Calgarians entry health, train, and properly being applications

For thus many Calgarians exhausting hit by the financial turmoil of the final yr, the opportunity of having a membership to the YMCA and even sending their youngsters to a YMCA camp is seemingly out of attain.

With these Calgarians in thoughts, and people newcomers to the town in want, the YMCA launched their annual JOY marketing campaign on Giving Tuesday.

The fundraising drive goals to supply monetary assist for youngsters, youth, and adults to participate within the YMCA’s programming.

“Earlier than Covid we did have a monetary help program, and we’ve seen that develop a bit of bit because the pandemic due to inflation, and simply individuals struggling a bit of bit greater than ever,” mentioned Jennifer Walker, Vice President of Philanthropy for YMCA Calgary.

“For us, it’s necessary to guarantee that our doorways are open for everybody, together with these susceptible people who simply have restricted monetary means.”

Walker mentioned that on Giving Tuesday, the charity hoped to boost $50,000 from the group to go alongside $50,000 in matching funds, for $100,000 complete. All through the vacation season, she mentioned, they hope to boost as a lot as potential to assist these in want.

“We’re hoping to boost as a lot as we are able to to guarantee that individuals who need a YMCA expertise, and who want it for his or her well being and properly being, have the chance on the finish of this yr and into 2023,” Walker mentioned.

She mentioned that as little as $25 sends a baby to a day camp for a day, $100 lets a household of 4 have a limiteless membership for a month, and $500 is sufficient to ship a baby to Camp Chief Hector in the summertime.

“These are just a few examples of various quantities of generosity which are simply going to unlock and open doorways for thus many various individuals in our group,” Walker mentioned.

Serving to to unfold the enjoyment of health, train, and security

Walker identified one of many very staple items that many Calgarians take as a right, like with the ability to go to a swimming pool, can typically be out of attain for low-income and susceptible populations.

“Swimming is a primary want—youngsters must know be secure round water, and be capable to play outdoor close to open water,” she mentioned.

“These are vital applications that youngsters take part in, whether or not it’s life saving expertise like swimming, or group sports activities and basketball, and people staff staff alternatives to play, be taught, develop downside clear up, be with their friends, and have some enjoyable.”

Among the many different teams that the YMCA has helped, and continues to assist are newcomers to Calgary.

Walker mentioned that the Calgary YMCA has had an enduring relationship with the Ukrainian YMCA, lengthy earlier than the newest headlines concerning the battle in that nation.

“Now we have a extremely massive inhabitants of YMCA members which are newcomers to Canada, whether or not it’s Ukraine or different components of the of the world, however for people who’re coming from Ukraine, YMCA Calgary has been companions with YMCA Ukraine for over 15 years,” Walker mentioned.

“We assist them to ascertain themselves, and we’ve had partnership visits backwards and forwards. We’ve had Ukrainian YMCA volunteers and employees right here studying about how we run our applications and assist group, and so this isn’t for us about one thing’s occurred within the information.”

Valeriya Chernykh, an evacuee from Ukraine, was one of many recipients who was gifted a membership to the YMCA that helped her transition to Canada.

Right this moment, she’s a Zumba trainer on the YMCA.

“Everybody has been serving to my daughter and me, and everybody was extraordinarily type at my first Zumba class,” she mentioned.

“Zumba is now greater than a exercise. It has helped me battle melancholy and develop a loving group for my household.”

Giving areas can be found at the entire YMCA areas within the metropolis all through Nov. 29, and donations could be made on-line any time at www.ymcacalgary.org/raisejoywithus.